About Us

No-fuss skincare for fussy skin
Introducing Glow Gen, a new generation of clinically effective skincare products for sensitive, reactive and breakout-prone skin types. We're here to help you reach your skin goals the sustainable way by including plenty of gentle active ingredients and powerful soothing extracts in every formula. We say 'no thanks' to common allergens, irritants and fragrance.
We don't promise overnight miracles or promote misleading claims. Just good, clean formulas to help you look and feel your most confident ☁️
We're fussy where it counts
Our products are:
☁️ Powered by gentle actives
☁️ Optimised for reactive skin types
☁️ Simple and bio-compatible
☁️ Sustainably packaged
Formulated without:
✖️ Added fragrance
✖️ Toxic ingredients
✖️ Animal by-products
✖️ Common irritants
✖️ Common allergens


MEET RUTH + KEVIN
About the founders
As a skincare lover and consultant working in the Australian beauty industry, Ruth Lim often found her sensitive and reactive skin held her back from using many of the latest trending products and beauty innovations. This became particularly painful when she relocated to Malaysia during the pandemic and stress, masks and environmental factors led to stubborn breakouts. Sick of cycling through products that caused further breakouts and irritation, she and her (also sensitive skinned!) husband Kevin set out to create a range that made it easier to care for sensitive skin without the guesswork or compromise.