About Us

At Glow Gen, we believe sleep is more than rest — it’s the foundation of how you look, feel, and function.

We create elevated sleep + wellness essentials that fuse thoughtful design with real benefits, helping women wind down, sleep deeper, and wake up glowing. From skin-loving pillowcases to calming rituals, everything we make is crafted to turn your night routine into a powerful act of self-care.

OUR APPROACH

At Glow Gen, we believe sleep is a sanctuary - a daily ritual that deserves care and intention. Our products are designed to make rest feel restorative and elevated, blending comfort with thoughtful design.

We focus on what matters: high-quality materials, honest practices, and gentle impact. From fabric to function, everything we create is crafted to support your sleep, your skin, and your space — beautifully and sustainably.

RUTH'S STORY

After years of juggling roles in fast-paced startups - and navigating an international move to Malaysia during the pandemic - founder Ruth Lim found herself working 80-hour weeks, constantly foggy, and always unwell. Burnout had become her baseline.

The turning point came when she started wearing a sleep tracker and saw, for the first time, just how little quality rest she was getting - and how deeply it was impacting everything else. That small moment sparked a major shift: she stopped treating sleep as an afterthought and started building her life around it.

Glow Gen grew out of that change. Ruth set out to create sleep tools that were not only functional, but beautiful — designed to help women wind down, rest deeply, and wake up feeling like themselves again. Today, Glow Gen is a celebration of that transformation — and a gentle reminder that good things (like glowing skin and a calm mind) begin with better sleep.